Trust is not given lightly.
It must be earned.
Only the highest standard of care is acceptable for our clients.
There are two standards of client care and responsibility in the industry:
Suitability Standard Of Care:
The suitability standard of care is the lowest acceptable level of care in the industry. About 94% of all "financial advisers" settle for the suitability standard of care, which states the commissioned broker must perform reasonable diligence on products, understand those investments and have a reasonable basis to believe that a security or investment is suitable.
Fiduciary Standard Of Care:
The fiduciary standard is the highest level of care in the industry. An investment adviser is held to fiduciary responsibility. Your attorney, your accountant and your doctor must embrace a fiduciary standard of care. We acknowledge our responsibility as a fiduciary to you and embrace that standard in writing with each client.
The Definition of Fiduciary
fi-du-ci-ar-y – A financial adviser held to a Fiduciary Standard occupies a position of special trust and confidence when working with a client. As a Fiduciary, the financial adviser is required to act with undivided loyalty to the client. This includes disclosure of how the financial adviser is to be compensated and any corresponding conflicts of interest.
We are a true independent fee-only investment adviser which embraces our fiduciary responsibility to each and every client.
We are also held to the standards of the College for Financial Plannings Accredited Asset Management Specialist® code of ethics.
The content contained herein is for informational purposes only and does not constitute a solicitation or offer to sell securities or investment advisory services. Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value. Past performance is not a guarantee of future results and clients should not assume that future performance will be comparable to past performance.
Our Form ADV Part 2A firm disclosure document is available for review. Call or email to request a copy. This document contains detailed information about Royal Fund Management, LLC and the services provided.